Gucci Off The Grid
Gucci announces the launch of Gucci Off The Grid, designed by the brand’s Creative Director Alessandro Michele. This is the first Gucci Circular Lines collection, an initiative created to support the House’s circular production vision.
Conceived for those concerned about its environmental impact, Gucci Off The Grid uses recycled, organic, biobased materials from sustainable sources, including ECONYL®, a regenerated nylon made from nylon scraps and pre and post-consumer waste.
Along with the launch of the collection, which includes gender-neutral luggage, accessories, footwear and ready-to-wear, Gucci launches a global campaign conceived by Alessandro Michele, captured by photographer and director Harmony Korine and starring celebrities Jane Fonda, David Mayer de Rothschild, Lil Nas X, King Princess, and Miyavi. In the campaign, this cast of urbanites have been installed in a rustic treehouse built in the heart of a huge metropolis of cement and glass.
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